Evaluation Part (iii)

What kind of media institution might distribute your media product and why?

The media institution that might distribute my media product is based on my genre. As my magazine is an R&B/Hip-hop magazine, there is not really a broad market that will be content in distributing my magazine. This is because R&B/Hip-hop itself has a small scale under huge competition. R&B/Hip-hop music companies like Vibe, XXL and The Source are likely to distribute my music magazine because it follows similar house styles, codes, conventions and images. Companies like InterMedia Partners, founded by Leo Hindery, can sell Frisky as they sell Vibe. However, Harris Publications is a consumer magazine publisher located in New York that publishes over 75 titles including XXL, and therefore more likely to distribute my magazine as XXL focuses more narrowly on rap music, whereas, Vibe, features artists, actors, other entertainers and R&B/Hip-hop culture. Because my magazine focuses on rap, grime, soul R&B, Hip-hop and the culture itself, it will apply to a larger audience. This is why I believe it will be more successful than others. Institutions like urban music channels such as Flava and MTV Base, and urban stores such as HMV, WHSmith and newsagents will be contented to distribute my magazine for consumers to buy and listen to.