Evaluation Part (iv)

Who would be the audience for your media product?

The target audience for my media product is predominantly young males and females. During my random questionnaire, there was a positive correlation between 16-21 year olds and R&B/Hip-hop as their favourite music genre. The age of my target audience is quite mature as real life topics like sex, relationships, marriage, street life, ambitions, etc, which my target audience may be able to relate to. Furthermore, the two age groups of “under 16’s” and “16-21’s” are most likely to be in full-time education are therefore less fortunate. My aim is to provide an affordable price for them. Even though my music magazine was mainly male dominated, I wanted to have a unisex audience, as I featured both male and female articles throughout my magazine, such as subjects on relationships, fashion as well as interviews from rap artists. Ethnicity and race should not be an issue for people who like R&B/Hip-hop because my questionnaire was randomly filled by a large number of people who came from all ethnic backgrounds. Therefore, anyone can relate to my magazine even though my research into R&B/Hip-hop showed that this culture is dominated by an Afro-Caribbean origin.