Evaluation Part (v)

How did you attract/address your audience?

I attracted and addressed my audience through my use of images, especially on my front cover image. Most of the British public prefer visual stories, so they would judge something on a first glance. The use of a black and white and a close-up of the artist on the front cover create a powerful effect between the reader and the magazine. The most used mis-en-scene in the image on the front cover was the use of props. The designer hoodie, the fancy t-shirt, the “bling” and the sunglasses posed with a serious, hard look, encourages an audience/reader to what the “hype” is about. The masthead of the magazine was bright, bold, slang and informal, in which an audience who are frisk can relate to. An “arial black” font was used for most of my magazine; pull quotes, captions, mastheads, strap lines, headlines, standalones, etc. Whereas “times new roman” was used for the main text during the interview to create logic for the audience, especially if they are young teenagers or adults. Also, my structure of the magazine was clear and understandable. For example, the use of a black font on a white background.